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U.S. And European Media Companies: What Lies Ahead For Credit Quality?
Feb 23, 2010 | 00:16:34 min
Economic weakness, structural shifts, and declines in advertising dollars hurt U.S. and European media companies last year. We expect a varying pace of cyclical recovery for U.S. versus European media from 2010 to 2011, with a continuing shift in underlying fundamentals. Standard & Poor's credit analysts Heather Goodchild and Raam Ratnam discuss the outlook and ratings implications for the sector this year.

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